Travel Trade Barometer
Home » Travel Trade BarometerThe Travel Trade Barometer (TTB) is a qualitative survey reporting bookings and projecting bookings to the United States. The trade-focused quarterly survey collects input from active travel trade working in-country to sell and promote travel to the United States.
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Download the Barometer Order Form and Background.
The Travel Trade Barometer is currently active in the following markets:
- United Kingdom
- Mexico
- Germany
- Canada
- Japan
- China
Proposed: Brazil (2013), Australia (2013)
"The top five visitor markets account for 71% of all visitor arrivals to the United States"
The quarterly report provides U.S. companies, destinations, and in-country trade with a non-biased, timely, and accurate bookings review, a short-term forecast on bookings/travel demand, and insight on market conditions.
Travel Market Insights (TMI) administers the Barometer in partnership with the The U.S. Department of Commerce, Office of Travel and Tourism Industries (OTTI) and the National Tour Association (NTA). OTTI originally established the Travel Trade Barometer program in 2000 with TMI, and later expanded the program to measure and monitor the U.S. recovery from 9/11 and the war on terrorism. The Office of Travel and Tourism Industries continues to be a sponsor and a strong advocate for the Barometer. Other Barometer partners include: The Alfred P. Sloan Foundation Travel and Tourism Industry Center at the University of South Carolina, the Japan Tourism Marketing (JTM), Japan Visit USA Committee, Visit USA United Kingdom, Discover America Committee - Canada, and the U.S. Commercial Service.
Additional country Barometers can be established in partnership with subscribers by contacting TMI.