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Blog: International Visitor Market Research

Establishing better baseline metrics

First China Travel Trade Barometer

If you want to know what is happening on travel to the U.S. from China - it's simple. You ask the key travel trade that sell and promote travel to the United States. They know their customers' needs best.

Travel Market Insights (TMI) teamed up with Ivy Alliance, NTA, and the Office of Travel and Tourism Industries to launch the first China Travel Trade Barometer.

The quarterly report provides U.S. travel industry leaders with clear insight on market shifts, needs, and competitive position for this fast growing emerging travel market.

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Budget Cuts For Research

Budget Cuts at DOC Jeopardizes Promotion of International Visitors.

The Office of Travel and Tourism Industries budget is getting hit hard just as the industry needs reliable metrics. The government's role to measure the size and importance of the travel industry is at stake. Improvements needed to provide states and cities with vital visitor metrics is at stake.

The budget cuts mean:

No output metrics for international visitor arrivals.

No employment figures as a result of international visitor arrivals.

No total U.S. travel and tourism-related sales/expenditures.

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TMI - Inbound and Outbound

Hello,

The TMI - U.S. Inbound and Outbound blog focuses on international travel market research - with a goal to bring international travel market research to the forefront of discussion with travel research, marketing, and policy leaders.

INBOUND will focus on the latest international visitor arrival metrics, how they are collected, in-depth reviews, projections, and more.

OUTBOUND will focus on U.S. departure figures, trends, projections, and factors impacting travel. NEWS will focus on the broader picture for international visitor market research for the United States, including events, press releases, and etc.

Your invited to read, sign up, provide comment, ask why, post your own write up, and be involved in strengthening U.S. international travel market research.

Sincerely, Scott C. Johnson Principal at Travel Market Insights

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