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Blog: International Visitor Market Research

Establishing better baseline metrics

International Tourists Visit U.S. in Record Numbers

The U.S. Department of Commerce is reporting that international visitors have spent an estimated $48.3 billion on U.S. travel and tourism-related goods and services this year to date, $12.3 billion alone in April -  on pace for a record-setting year.

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First China Travel Trade Barometer

If you want to know what is happening on travel to the U.S. from China - it's simple. You ask the key travel trade that sell and promote travel to the United States. They know their customers' needs best.

Travel Market Insights (TMI) teamed up with Ivy Alliance, NTA, and the Office of Travel and Tourism Industries to launch the first China Travel Trade Barometer.

The quarterly report provides U.S. travel industry leaders with clear insight on market shifts, needs, and competitive position for this fast growing emerging travel market.

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UK Barometer Projection Rings True

Barometer Projection Rings True for Summer Bookings

In July the UK Travel Trade Barometer (TTB) projected an increase in bookings from the UK this summer.  The TTB projection ran counter to traditional econometric -based forecasts that projected a decline in British travel.

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2009 Overseas Visitors to US

2009 Overseas Visitation to the United States

The U.S. Department of Commerce, Office of Travel and Tourism Industries recently published its annual 2009 arrivals to the U.S. and arrivals to top states and cities. Simply put, the global economic slowdown created the most difficult environment for the tourism industry since the tragic attacks of September 11, 2001.

    * The United States welcomed 54.9 million international visitors in 2009, a decrease of 5 percent when compared to 2008.

    * Total international visitor spending in the United States ($121 billion) dropped precipitously in 2009, resulting in a record-setting yearly decline of nearly $21 billion (-15%).

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Budget Cuts For Research

Budget Cuts at DOC Jeopardizes Promotion of International Visitors.

The Office of Travel and Tourism Industries budget is getting hit hard just as the industry needs reliable metrics. The government's role to measure the size and importance of the travel industry is at stake. Improvements needed to provide states and cities with vital visitor metrics is at stake.

The budget cuts mean:

No output metrics for international visitor arrivals.

No employment figures as a result of international visitor arrivals.

No total U.S. travel and tourism-related sales/expenditures.

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TMI - Inbound and Outbound

Hello,

The TMI - U.S. Inbound and Outbound blog focuses on international travel market research - with a goal to bring international travel market research to the forefront of discussion with travel research, marketing, and policy leaders.

INBOUND will focus on the latest international visitor arrival metrics, how they are collected, in-depth reviews, projections, and more.

OUTBOUND will focus on U.S. departure figures, trends, projections, and factors impacting travel. NEWS will focus on the broader picture for international visitor market research for the United States, including events, press releases, and etc.

Your invited to read, sign up, provide comment, ask why, post your own write up, and be involved in strengthening U.S. international travel market research.

Sincerely, Scott C. Johnson Principal at Travel Market Insights

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